CURATING THE NEW MAKATI: How SMDC’s Red Residences is Shaping the City’s Next Creative Community
• 3 min. read
Makati is changing—but not in the places you expect. While the usual districts are still defined by glass towers and boardroom bustle, a new kind of neighborhood is quietly taking shape just behind Amorsolo Street.
Along the edges of Chino Roces Avenue, the city’s next creative community is emerging—built by the everyday choices of people who want to live, work, and create on their own terms.
Central to this subtle but significant shift is Red Residences by SM Development Corporation (SMDC). Rather than simply occupying a trendy address, Red Residences is actively helping shape it — creating a thoughtfully curated living environment that aligns deeply with its residents’ values of creativity, community, and purposeful urban life.
Each design choice at Red is deliberate. Thoughtfully sized balconies provide private outdoor spaces essential for reflection and clarity, while a serene Sunset Lounge offers a quiet venue to unwind, plan, or connect meaningfully with neighbors. Carefully landscaped gardens invite moments of stillness and community connection amidst Makati’s pace.
But Red isn’t just about what’s inside the building. It’s about being part of something bigger. SMDC has planted Red Residences in a real, growing neighborhood — surrounded by independent galleries, coffee shops, creative studios, and local businesses that give Chino Roces its pulse. It’s not trying to recreate culture — it’s choosing to live in the middle of it. In a city full of generic towers, this is what real, rooted urban living looks like.
People who choose to live want real value: good design, a sense of community, and a place where connections actually matter. At Red Residences, it means living somewhere that feels personal, thoughtful, and grounded in everyday meaning.
In this quieter yet impactful evolution of Makati, Red Residences doesn’t merely participate — it quietly leads the way.
