SMDC has been serving the Hong Kong market for over a decade, supporting Filipinos and investors in bringing their real estate aspirations to life. The new office, unveiled alongside SMDC’s brand refresh, reflects a renewed focus on accessibility, segmentation, and creating communities that go beyond borders.
Sharper Focus Through Segmentation
Central to this evolution is the launch of SMDC’s three distinct segments, designed to meet the needs of a bigger, more diverse market:
SMDC Heights – high-rise residences in prime city centers, designed for ambition, progress, and urban living
SMDC Nature – mid-rise projects in provincial and suburban locations, bringing eco-living, fresh air, and open spaces within reach
SMDC Symphony Homes – house-and-lot communities that provide long-term value and space for families to grow.
“With this new office, we are reaffirming our commitment to our Hong Kong clients who have trusted SMDC for years,” said Grace Sta. Ana, Executive Vice President of SMDC. “At the same time, our brand refresh with SMDC Heights, SMDC Nature, and SMDC Symphony Homes gives us a sharper, more focused way to serve both the overseas Filipino community and international investors.”
A Bridge for Filipinos, a Gateway for Investors
The Hong Kong office is envisioned as more than a sales hub. It is a bridge connecting Filipinos abroad to their families back home, while also serving as a gateway for foreign investors to explore the Philippines as a vibrant and growing real estate market.
By championing what it calls “The 15-Minute Filipino Home,” SMDC ensures its communities are built within reach of work, schools, malls, healthcare, and leisure—saving time and enriching daily life. For overseas Filipinos, this means securing homes that keep families closer to opportunities. For investors, it translates to developments with strong rental potential, sustained demand, and long-term value.
A Track Record of Scale and Trust
As part of the SM Group, one of Southeast Asia’s largest conglomerates, SMDC leverages scale, reliability, and accessibility in every project. Its portfolio spans high-rise towers, mid-rise communities, and master-planned developments across the Philippines’ most dynamic regions.
“Hong Kong has been a vital part of our growth story for the past decade,” Sta. Ana added. “This stronger presence is about deepening our relationships here, while inviting investors to see how SMDC—The Good Guys—are building futures without borders.”
About SMDC
SMDC is the Home of the Good Guys. For over 20 years, we’ve redefined how Filipinos live — building vertical and horizontal communities that are accessible, connected, and investment-worthy. Our developments sit where life happens: beside malls, near transport, and within reach of daily essentials — whether in major city centers or rising growth areas across the country.
As a core residential brand under SM Residences, SMDC has delivered more than 100,000 homes across Metro Manila and key urban centers nationwide. Our communities are thoughtfully designed to bring together convenience, mobility, and a strong sense of place — supported by the scale and ecosystem of the SM Group. Guided by the long-term vision of building a nation of homeowners, we continue to expand access to well-located, purposefully designed homes for more Filipinos.
In 2025, SMDC enters a new chapter with a clearer brand architecture. Recognizing that homeowners have increasingly diverse needs and life stages, we now offer purpose-led segments that reflect how Filipinos live today:
SMDC Heights for high-rise living in key business districts,
SMDC Nature for mid-rise communities rooted in wellness and balance, and
SMDC Symphony Homes for horizontal living with room to grow.
This segmentation strategy allows SMDC to serve its market more meaningfully, while reinforcing our commitment to build homes that are not just livable, but life-enabling. Across every segment, the brand continues to uphold its purpose: to build the good life for every Filipino.
